Guiding owners, investors, and developers through every stage of concept creation and brand positioning.
From feasibility studies and operator selection to contract structuring and long-term strategic planning, Guy Heywood Consulting helps define the optimal brand, operating model, and positioning for each asset. With over three decades of leadership experience across global brands, we deliver insight that bridges owner ambition with brand alignment and market opportunity.

Key areas: brand partnership selection, mixed-use integration, development strategy, feasibility & positioning analysis, operator negotiations.

Optimising performance, culture, and profitability across every touchpoint of the guest experience.
We provide hands-on expertise in pre-opening planning, team development, standards implementation, and ongoing performance management. Food and Beverage, spa, wellness, and programming are integral to the offering — ensuring that each property operates with precision, creativity, and financial discipline while staying true to its brand DNA.

Key areas: pre-opening planning, operational audits, F&B concept and service design, performance optimisation, guest experience strategy, and training frameworks.

Creating meaningful hospitality concepts that integrate sustainability, wellness, and local culture.
We help owners and brands develop lifestyle-driven destinations that resonate with modern travellers seeking connection, creativity, and authenticity. Drawing on experience with transformative brands like Six Senses, Habitas, and Alila, we design guest journeys that are immersive, wellness-focused, and environmentally conscious.

Key areas: concept creation, sustainability integration, wellness programming, community engagement, partnerships and brand activations.

Aligning owner interests with brand performance for long-term value creation.
Our asset management approach combines operational expertise with strategic oversight, ensuring hotels deliver both brand excellence and investment returns. We act as a trusted advisor to owners — monitoring KPIs, evaluating management performance, and driving initiatives that enhance profitability and guest satisfaction.

Key areas: owner representation, financial performance review, capital planning, management efficiency, repositioning strategy.